“We don’t have a choice on whether we do social media, the question is how well we do it?”
– Erik Quayman
Social media is now an essential component of the marketing mix of all companies whether small, medium, or big. It is not a question of whether to be or not to be on there, but instead it is about how well it is managed. With management comes the ability not just to impress but impact people who is not only allowed a say but more importantly a way to collaborate, contribute and connect with your brand, product, and service.
However, you are responsible for everything you write and post; so, content is vital. That is why it is often said that ‘Content is Fire whereas Social media is Gasoline’ – Jay Baer. It should be handled with care. At Uncut, we deal with professional community managers and content writers to ensure that you do not burn off your hands.