“90% of CEOs believe the digital economy will impact their industry, but less than 15% are executing a digital strategy.”
– MIT Sloan and Capgemini
Digital Marketing englobes a wider aspect of online marketing channels. Apart from social media, which is a key aspect of digital marketing, it also includes google ads, search engine optimisation (SEO), pay per click (PPC), emailing, blogging, webinars, and many more. That is why is often said that though content is important when uploading, however the channel that you use to upload that content is as important.
Another crucial aspect is connecting all those channels to optimise the return on investment. Acting as an explorer and an experimenter, at Uncut, we surf all the digital platforms ensuring that our clients get the maximum data, insights, and ROI. It is all about delivering the right content, through the right online channel just when a buyer needs it. What also comes along with Digital Marketing is innovation for your brand, product, or service which helps in keeping up with the ever changing and demanding marketplace.