“Integrated marketing communications is a way of looking at the whole marketing process from the viewpoint of the customer.”
— Philip Kotler
Through our panoply of services offered, we aim to deliver an integrated marketing communication approach while carefully choosing the best mix of above the line (ATL), below the line (BTL) and through the line (TTL) marketing for a better return on investment (ROI).
This mix varies depending on the product or service that is being marketed. Some products might necessitate more of an online visibility while others might need to focus more on a guerrilla type of marketing strategy with some online advertising. Uncut dedicates itself to find just the right mix of marketing to optimise every single campaign it undertakes while being customer and results oriented.