Wonder Beach
Being the latest addition to the Group along with Le Palmiste Resort & Spa and Residence Potosi, Wonders Beach follows the strict guideline of Mauritius Tourism Promotion Authority (MTPA) to be classified as a boutique hotel in Mauritius.
Uncut has had the privilege to work with its Managing Director to conceptualise and brand this unique project set on the edge of an unspoilt beach and surrounded by a sparkling lagoon at Trou aux Biches.
The project was successfully delivered by the Uncut team in three phases. The first phase involved thorough research to align with the Group’s business objectives by delivering the following:
- Brand creation
- Brand positioning
- Context of the market
- Brand connection
- Brand promise
- Competitors background
- Target market
- Brand philosophy
- Brand design & mood
- Internal communication
- External communication
Once fully satisfied and happy with the above deliverables, Uncut then moved on to work through phase 2 whereby three logo concepts had to be proposed to the client based on the above phase 1. Once the best fit logo concept was discussed and approved round the table with the Client, phase 3 was then worked through with the following deliverables:
- Logo assets
- Visual assets
- Branded assets
- Printed assets
- Marketing collaterals
- Online materials
Wonders Beach being under construction for now, Uncut is eagerly looking forward to carrying on with this unique boutique hotel project for its big launch.
