Sunset Boulevard is a newly formed real estate company specialising in sales of new developments and property management. It has been an interesting challenge due the competitive industry which it has entered but Uncut has given this company a strong foundation.
In collaboration with Gloss UK, the design and creation of the website has been the pinnacle to its success which it has experienced, helping the company achieve more than Rs 12m sales in its first three weeks of forming. Uncut, appointed as the sole marketing agency, devised a 6 months marketing plan to action the launch of Sunset Boulevard on the local and national market.
✓ The most effective combination of online and offline media was chosen for this industry
✓ Website was up and running perfectly by the look of google analytics statistics reaching both the local and international markets.
✓ Social media platforms have all been put in place for the right balance between brand and product awareness campaigns.
✓ Facebook was bringing in more leads than expected through the right content strategy achieving more than 1,000 likes within a couple of weeks with a high level of engagement.
✓ Instagram, LinkedIn, YouTube have all been optimized for awareness, leads and sales
✓ The monthly newsletter was launched through an emailing campaign to a database of over 225 potential interested leads received within a couple of weeks.
✓ The weekly real estate blog campaign was also launched enriching platforms like the website, FB & LinkedIn for our clients.
✓ What started with a couple of phone calls and emails inquiry for the first few days turned into around 25 phone calls, emails and messages per day being dealt with in a couple of weeks.
✓ Leads coming from other various platforms like lexpressproperty.com were all channeled in effectively and efficiently by Uncut to and from the local and international offices of Sunset Boulevard.
✓ The sales team of Sunset Boulevard worked perfectly in collaboration with the Uncut team to achieve a high level of customer service and deliverables.
Although the marketing for Sunset Boulevard has only been carried out for a short period of time, it has intensely and effectively been done, creating a strong introduction of Sunset Boulevard on the property market while initiating a firm and steady presence amongst its rivals.